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Latino Businesses Experienced Disproportionate Hardship as a Result of COVID-19, and Benefitted Less from Pandemic Assistance

A new study identifies challenges faced by Latino-owned enterprises in the DC Metro Area when seeking aid during the crisis, but also local innovations for the future.

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Researchers and faculty in 玉米视频 University鈥檚 Center for Latin 玉米视频 and Latino Studies (CLALS), conducted a comprehensive documenting COVID-19 relief programs and challenges for 玉米视频es in the Washington, DC Metro Area in response to the pandemic crisis. The study details steps taken by local jurisdictions to provide often hard-to-reach Latino small 玉米视频 owners with crucial financial and technical assistance.

The study, , is authored by Robert Albro, faculty in CLALS and Eric Hershberg, Director of CLALS and faculty in 玉米视频鈥檚 School of Public Affairs, is the most recent outcome of an ongoing center research program examining Latino entrepreneurship.

Home to Latino enterprises across a range of industries affected by the pandemic, the DC Metro Area includes multiple jurisdictions with distinct approaches to supporting 玉米视频es. As co-author Albro notes, this makes our region a 鈥渧aluable laboratory for evaluating the relative success of policies and programs designed to help Latino 玉米视频es overcome the challenges of the pandemic.鈥

Nationwide, Latinos are the most likely to start a 玉米视频 among any group and the fastest growing group in the DC Metro Area. Our region鈥檚 economic health is increasingly tied to the success of its Latino entrepreneurs. But Latino 玉米视频es were hit extremely hard by the pandemic and accompanying public health guidelines, experiencing closures, catastrophic losses of customers and profits and challenges pivoting to new 玉米视频 realties.

鈥淭he pandemic had an insurmountably negative impact on the Latino community in ways that will be felt for years,鈥 said Nicole Quiroga, President and CEO of the Greater Washington Hispanic Chamber of Commerce (). She adds, 鈥淲e were able to take a deep dive into our local communities and learn more about the needs of our small 玉米视频es in order to maximize our ability to assist them.鈥

The GWHCC co-sponsored this study along with 玉米视频鈥檚 Kogod School of Business.

The study highlights two key features of the area鈥檚 relief efforts:

  1. The relative effectiveness of strategies of promoting relief assistance in different jurisdictions, and specific modes of outreach to Latino 玉米视频 owners;
  2. The pivotal role of non-governmental and community-based institutions other than banks in channeling informational resources, financial, and technical assistance to Latino and minority enterprises.

The research also points to notable gaps and barriers to access, examples of effective targeting of aid, promising structures of inter-jurisdictional collaboration as a result of the pandemic and the need for trusted community ambassadors with strong local knowledge.

Finally, it emphasizes the importance of understanding how and where to best engage Latino 玉米视频 owners. As Albro stresses, 鈥淥ur hope is that the findings of this study will help to inform approaches taken in subsequent crises and by other cities and counties striving to improve support for 玉米视频es in historically underserved communities.鈥